PlayOJO scoops up an EGR Award for bingo marketing campaign!

PlayOJO does it again! After being nominated for three EGR awards this year, including Casino Marketing Campaign of the Year for our Masked Singer games launch and our Safer gambling campaign featuring TV queen Gemma Collins, we’re chuffed as can be to have won the EGR Bingo Marketing Campaign Award 2021!

EGR Bingo Marketing Campaign Award 2021!

The award was given in recognition of that exclusive drive-in bingo event we laid on in Manchester back in September to celebrate the launch of PlayOJO Bingo. Hosted by the GC herself, we sure had a memorable night, and it seems the success was also felt near and far…

Hosted by Gemma Collins, the line-up on the night included two of the 90’s most iconic groups and celebrity faces, East 17 and Mr Motivator. The nation’s favourite personal trainer got everyone warmed up with a bespoke in-car body workout. Then the nineties heart-throbs, East 17 took to the stage to serenade the crowd with nostalgic hits like House of Love, And If You Ever and Stay Another Day. East 17 also did a live performance with Gemma Collins and yep, it went viral! Not a bad way to welcome our beloved Fair Bingo to the world! Thanks EGR, for loving it as much as we did ????

This is what Andrew Steddy, Head of Bingo & Games at PlayOJO had to say about the big win:

“We’re delighted to have won the Marketing & Innovation Award for Best Bingo Marketing campaign. Our Drive-In Bingo event was a great success and a fantastic part of our UK launch strategy for PlayOJO Bingo. I’d like to thank EGR and the judges for recognising the quality of the campaign and the submission, and all credit goes to the awesome team at PlayOJO, and the excellent agency partners we work with, for delivering the event”