The biggest global gaming and gambling event of the year, ICE London (7th – 9th February 2023) brings together gaming professionals, online casino providers, and some of the newest, most innovative technology to enter the market.

But for those of you not in the gambling or gaming industry, PlayOJO made sure we captured the ICE London 2023 essence for you with these ICE London 2023 photos….

Going strong for 20+ years, ICE London takes place in London’s Excel centre and absolutely anyone who’s anyone in the gaming industry is there… including PlayOJO of course and we certainly got busy snapping lots of ICE London 2023 photos for you.

ICE London is a sight to be seen alright: from life-size game characters, seas of fun gaming entertainment, all the latest technical innovations, as well as bags of cool merchandise – coz we love a bit of that.

Anyone and everyone in the gaming industry flies in for this one, and you may even encounter the odd celebrity sighting. Last year in fact, I had the pleasure of meeting the one and only Vinnie Jones who was there promoting his new game at the time – The Crown. We didn’t spot any celebs this year, but there were plenty of VIP offerings to keep us on our toes.

Games galore to try for free, there were plenty of opportunities to bag loads of cool tech prizes like iPhones, laptops, and even luxury holidays.

We saw lots of familiar faces from some of our favourite slot games too, like this fella and his catch of the day from from Pragmatic’s Big Bass Bonanza.

Attended by 35,000+ gaming pioneers from all over the world, we’re talking three full days of premier access to all the latest innovations, technology solutions and expert insights. Raising the bar year after year, no other gaming event does it quite like ICE London.


Aviva is the Content Manager at PlayOJO and writes blogs, copy and all things OJOey. A copy/content marketer for over 7 years, she gets her creative juices flowing by singing, dancing (around her living room), and belly laughing regularly.