Love Island star joins our saucy Safe Bets campaign

When it comes to having fun in the bedroom, gambling and sex have plenty in common. They can both put a smile on your face, they’re much better with someone you trust, and most important of all – both should be done safely!

At PlayOJO, we’re all about safer play, because gambling should always be fun and affordable. But we also like to say things the OJO way, because if we can’t grab your attention, our tools and advice aren’t much use.   

What we need is a little magic dust – a cheeky idea and someone with X-factor who can bring safer play to life….

Our Safe Bets campaign

To help us get the message out about safer betting, we’ve enlisted a fabulous TV star and created some limited edition PlayOJO condoms! Each one comes with a saucy-yet-serious tip on keeping your play safe and fun, and of course they’re made to UK standards, so you can put them to good use as well!

To deliver a serious message in a fun and unforgettable way, we needed someone genuine with a big heart and a personality to match. Olivia Bowen starred in the 2016 season of Love Island and has since brought her fab style to TV shows like This Morning and, and her own clothing line. She’s vocal about issues like mental health and womens’ rights, and is raising money for Refuge, so we’re honoured that she’s helping us raise awareness of Safer Gambling too.

Hook up with Safe Mate

You’ve might already have met Safe Mate, your personal assistant that works 24/7 to help you manage your play. By giving you information and advice about your play in real time, Safe Mate helps you keep track of how much time and money you spend at PlayOJO.

Look back at your recent play, spot trends early, keep an eye on your Risk Score and get alerts when Safe Mate thinks you need a helping hand.

As well as Safe Mate, you’ve also got a range of tools like Deposit Limits, Time Alerts and Take A Break at your disposal – simple account features that anyone can use to help keep things fun.

Ready to play it safe? Check out our Safe Bets campaign and hear what Olivia’s got to say, take our Safe Bets quiz and get your hands on some exclusive Safe Bets condoms!