Uk SimilarityScore

Applying the 30 Under 30 data to regional demographics across England reveals which part of the UK boasts the closest match to Forbes' ideal entrepreneur. The data reveals that the average person in London boasts the closest similarity, while those in the North East hold the lowest similarity. Meanwhile, it's the South East that has the closest ethnicity breakdown compared to the Forbes data, while the West Midlands has a fairly even chance of success with a close 50% similarity score across all metrics.

To see how your region ranks against each metric - including gender, age, birth month and ethnicity - when it comes to percentage similarity scores, click the toggles below.

Self-Made Celebs: Entrepreneurial Odds

Self-Made Celebs: Entrepreneurial Odds was created by fair bingo provider PlayOJO to reveal what the world’s ideal entrepreneur looks like, based on the gender, age, location, ethnicity, nationality, birth month and education of those featured on Forbes’ 30 Under 30 lists over the last five years. The study looked at the background of celebrities featured in the following categories of each 30 Under 30 list: Hollywood & Entertainment, Sports, Social Media and Music.

Using this data and the parallels drawn over the past five years, the study also looked at the backgrounds of the highest-earning musicians, actors, social media influencers and sports stars (aged under 30) to assign them a percentage similarity score, based on how closely their background matched that of the ideal Forbes entrepreneur.

Finally, the study also looks at key demographic data across England to assign a percentage similarity score to each region, based on gender, age, birth month and ethnicity splits. Sources used in the analysis included Forbes 30 Under 30 Lists (2021, 2020, 2019, 2018, 2017), Social Blade, Office for National Statistics and GOV.UK.