IdealEntrepreneur

Looking at the demographic weightings across recent Forbes 30 Under 30 lists reveals that the ideal entrepreneur is a white male aged between 24 and 30, who was born and resides in California and holds an American nationality.

Despite common conceptions, the majority of people featured on the list did not hold university degrees, suggesting that this isn't as pivotal to success. The data also showed that for the first time in five years, the 2021 list showed a higher proportion of female stars than male, with a 54% to 46% ratio.

Gender

Male

Age

24-30

Residence

California

Birthplace

California

Education

No Bachelor's Degree

Nationality

American

Ethnicity

White

Birth Month

December

Self-Made Celebs: Entrepreneurial Odds

Self-Made Celebs: Entrepreneurial Odds was created by fair bingo provider PlayOJO to reveal what the world’s ideal entrepreneur looks like, based on the gender, age, location, ethnicity, nationality, birth month and education of those featured on Forbes’ 30 Under 30 lists over the last five years. The study looked at the background of celebrities featured in the following categories of each 30 Under 30 list: Hollywood & Entertainment, Sports, Social Media and Music.

Using this data and the parallels drawn over the past five years, the study also looked at the backgrounds of the highest-earning musicians, actors, social media influencers and sports stars (aged under 30) to assign them a percentage similarity score, based on how closely their background matched that of the ideal Forbes entrepreneur.

Finally, the study also looks at key demographic data across England to assign a percentage similarity score to each region, based on gender, age, birth month and ethnicity splits. Sources used in the analysis included Forbes 30 Under 30 Lists (2021, 2020, 2019, 2018, 2017), Social Blade, Office for National Statistics and GOV.UK.