Self-Made Celebs:Entrepreneurial Odds

We all know that life is a lottery and that it takes hard work to reach the top - but are some of us more predisposed to success than others? The Self-Made Celebs study, conducted by online casino and bingo site PlayOJO, looks at the past five years’ 30 Under 30 lists to reveal what the ideal entrepreneur looks like - based on gender, location, education, age, ethnicity and nationality.

The study then compares these findings to the backgrounds of the highest-earning young musicians, sports stars, social media influencers and actors, to reveal who had the best chances of making it big and who's beaten the odds to reach the top...

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Self-Made Celebs: Entrepreneurial Odds

Self-Made Celebs: Entrepreneurial Odds was created by fair bingo provider PlayOJO to reveal what the world’s ideal entrepreneur looks like, based on the gender, age, location, ethnicity, nationality, birth month and education of those featured on Forbes’ 30 Under 30 lists over the last five years. The study looked at the background of celebrities featured in the following categories of each 30 Under 30 list: Hollywood & Entertainment, Sports, Social Media and Music.

Using this data and the parallels drawn over the past five years, the study also looked at the backgrounds of the highest-earning musicians, actors, social media influencers and sports stars (aged under 30) to assign them a percentage similarity score, based on how closely their background matched that of the ideal Forbes entrepreneur.

Finally, the study also looks at key demographic data across England to assign a percentage similarity score to each region, based on gender, age, birth month and ethnicity splits. Sources used in the analysis included Forbes 30 Under 30 Lists (2021, 2020, 2019, 2018, 2017), Social Blade, Office for National Statistics and GOV.UK.